Wee Movers
Wee Movers approached me in 2021 with their ambition to launch children's creative dance and yoga classes in Waltham Forest. The business has gone from strength to strength and now employs a team of staff to deliver sell-out classes in schools and venues across east London. Wee Movers offers subsidised places to support creative learning for all people.
Identity | Event banners | Merchandise | Illustration | Posters, leaflets, flyers
I was commissioned to create an identity and promotional material for Wee Movers. The hand generated wordmark communicates a sense of fun and movement that are integral to the brand. I also established a bright and friendly colour palette and a series of illustrated characters to communicate who Wee Movers are. I have designed a range of print and digital communication material for promotion, events and in-class.
As a start-up, self-funded project, an awareness of how to deliver an impactful design cost effectively was important. A small family of assets was created, these could be interchanged across applications and were easy for the client to work with. I worked closely with the printer to establish an impactful colour palette that looked great on screen but also reproduced well in digital print.
I continue to collaborate with Wee Movers and deliver creative workshops during their holiday classes.
As a start-up, self-funded project, an awareness of how to deliver an impactful design cost effectively was important. A small family of assets was created, these could be interchanged across applications and were easy for the client to work with. I worked closely with the printer to establish an impactful colour palette that looked great on screen but also reproduced well in digital print.
I continue to collaborate with Wee Movers and deliver creative workshops during their holiday classes.
^ Wee Movers classes – image credit Joe Twigg Photography
^ Design details 
