The Good Front Room
In 2023, Netflix and Channel 4 aired Five Star Kitchen: Britain's Next Great Chef. Aspiring chefs competed for the chance to win their own restaurant in London's prestigious Langham hotel. The winner, Chef Dom Taylor, combined his passion for Caribbean cuisine, classical training, and industry experience to create The Good Front Room. Chef Dom's culinary style is a blend of his Caribbean heritage, influenced by his Saint Lucian father and Jamaican mother, and his London upbringing. He reimagines classic dishes with a familiar twist. The restaurant's success exceeded expectations, leading to an extension of the initial three-month residency.
Identity | Menus | Packaging | Original illustrations
I was commissioned to create the brand identity and restaurant stationery for The Good Front Room, including menus, packaging, food wrap, and gift cards. The project began with the story of Myrtle, Chef Dom's great aunt, who lived in a house filled with trinkets and keepsakes, a magical playground for children to explore. However, one room was sacred, its entrance forbidden, always immaculately prepared to receive ‘very special guests’ – The Good Front Room. This story, combined with traditional Caribbean food references, formed the foundation of a nostalgic and playful identity.
^ Original illustrations
^ Interiors
^ Design details
^ Festive menu