Tayēr + Elementary
Opening in London in 2019, Tayér + Elementary has quickly risen to be recognised as one of the world's best bars. A venue of two halves – Tayér + Elementary each have their own menu, identity and character, both with impeccable attention to detail. Years of expertise and innovation are combined to serve some of the world's best drinks. tayer-elementary.com
Brand identity | Product and merchandise | Website | Digital | Signage and wayfinding | Packaging | Ready to drink cocktails | Menus and stationery | Interior finishes | Bespoke barware
Working closely with Tayér + Elementary from the beginning and commissioned to oversee all aspects of the visual identity. Creating the dual identities that complement each other and building a strong brand awareness through colour, materials and typography. The identity is applied across signage, menu boards, icon systems, wayfinding, digital, print menus, bespoke barware, merchandise, packaging, and events. The core identity is minimal, allowing space for the playful collaborations, events and whimsical ideas that make Tayér + Elementary an internationally recognised leader in the industry.
The World’s 50 Best Bars, 2021 / 2022, No 2
^ Interiors
^ Design details
