MUYU
Identity | Illustration | Packaging | Product | Website design | Digital | Interiors | Bespoke barware
MUYU is an award-winning modern liqueur. A co-creation from De Kuyper Royal Distillers and industry leading bartenders – Monica Berg, Simone Caporale and Alex Kretena.
With original inspiration taken from research in the Amazon Rainforest, MUYU has a commitment to natural ingredients and unique flavours. MUYU donate a proportion of profits to NGOs doing meaningful work to preserve biodiversity.
A commission to develop the identity and original illustrations for MUYU. With application across packaging, website, digital and instore design. The identity is based around a series of hand drawn illustrations that capture the flavours and abundance of the rainforest. muyu-liqueurs.com
MUYU Pop up store, Neal Street, London, 2019 + international locations 2020/21
Drinks International 2021: Top Trending Brand // London Spirits Competition 2021: Gold Award / Best Packaging / Best in
Show / Best Liqueur.
Identity, illustration, logo, product, packaging,
in-store design
in-store design