MUYU
An award-winning modern liqueur. A co-creation with De Kuyper Royal Distillers and industry leading bartenders – Monica Berg, Simone Caporale and Alex Kretena.
With original inspiration taken from research in the Amazon Rainforest, MUYU has a commitment to natural ingredients and unique flavours. MUYU donate a proportion of profits to NGOs doing meaningful work to preserve biodiversity. muyu-liqueurs.com
Brand Identity
| Illustration | Packaging | Product | Website | Digital | Interiors
A commission to develop the brand identity and original illustrations for MUYU. With application across
packaging, website, digital and instore design. The identity is based around a series
of hand drawn illustrations that capture the flavours and abundance of the rainforest.
Drinks International, 2021: Top Trending Brand // London Spirits Competition, 2021: Gold Award / Best Packaging / Best in
Show / Best Liqueur.
^ MUYU Concept store, Neal Street, London, 2019 + international locations ongoing
^ Design details
