Hepple Spirits Co.
Identity | Identity guidelines | Merchandise | Packaging | Cocktail cards | Icons | Information leaflets | Stationery
Located in the remote Northumbrian Hills, Hepple is one of the purest natural environments in Britain and as a result juniper thrives. The berries are picked and distilled in small batches on the Hepple estate by a small, dedicated and very talented team. Through respect of the natural environment, innovation and research Hepple have created one of the most celebrated gins on the market today.
In 2018 Hepple commissioned me to create a new logo after the original illustration had run its course – becoming restrictive in its application possibilities. It was important to keep the Curlew bird which is native to the local area and historically relevant to the brand. This was reimagined in a more contemporary style, better reflecting Hepple’s careful balance of science and nature. The new logo can now be applied equally well across screen and the wide variety of print processes that the brand uses to communicate the quality of their product. The Curlew bird is designed around three concentric circles – a reference to Heppel’s unique triple distilling technique.
Since 2018 I have worked closely with Hepple, clarifying their brand identity, creating brand guidelines and designing packaging, stationery, information and menu cards. hepplespirits.com
Hepple estate and distillery
“It might be the best Martini gin I haver ever tasted”
Victoria Moore – The Telegraph
Victoria Moore – The Telegraph
Identity, packaging,
brochures, icons, cocktail cards